Step 1. Switch your mindset to "Value First"

Switch your mindset to "Value First"

What we are going to cover in this article

1. The right mindset for a successfull blog

When you start a blog, it's most likely because of one of the two reasons

  • You want to share your thoughts with the world
  • You want to make money blogging

In both cases, you want to make sure, that your blog has readers. Otherwise, you won't share a message nor make money.

To get readers, think of them as real people, not as "traffic" and make sure to deliver value for your readers with every single article

2. Your Unique selling point - USP

A successful blog doesn't require revolutionary or uniques ideas. In fact, it's always a good sign to choose a topic that's not entirely new, because it proves that people are interested in it. So competition is always a good thing as well.

Of course, you need to provide something unique, but the thing that makes your blog unique is YOU.

Your experience, your mistakes, your journey, your way of writing, your personality - all of this is making your blog unique. You're giving it a voice and this is why people will like you and stick to your blog.

Be yourself, be kind and be helpful, that's the key.

3. Treat your blog like a business

When you treat your blog like a business, which you probably should do, you can tink about it like this:

People type their problems into search engines. And guess what, they try to find a solution.

So, every single search on Google is a chance for you to offer a solution to people with certain problems.

And this is exactly what you need to do:

You need to offer a solution for problems. If you offer solutions for problems that hardly exist, you will have a hard time finding readers. If people with certain problems don't find a solution on your blog, they will leave and never come back.

As soon as you can match the "problem" and the "solution" part, you are on a very good way to success.

The last secret ingredient is your presonality, your USP.

So, basically you want to deliver good solutions for existing problems with your unique voice and then you're in business.

So, how do you find out about peoples problems? I am glad, you ask. Let's move ahead to step 2 and find it out.

Christian Grosskopf
Christian Grosskopf